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Dabur Chyawanprash, the renowned Ayurvedic health supplement brand from India’s leading Science-based Ayurveda Expert Dabur India has launched its "Anti-Medicine Campaign" festive extension in collaboration with Schbang. The campaign encourages people to avoid consuming medicines unnecessarily and instead choose Dabur Chyawanprash to boost their immunity and overall well-being.
In recent years, there has been a concerning trend of people resorting to medicines for even the smallest health concerns, turning their homes into ‘dawai ki dukaan’ or medicine shops. This year, the brand added a unique and festive twist to the campaign by addressing the trend of homes transforming into 'dawai ki dukaan.' The innovation aimed to make people realise that they had been using medicines for almost every ailment and storing them at their homes, creating a stockpile that they could now decorate their houses with during the festive season. This unconventional approach was designed to draw attention to the overreliance on medicines and the need to shift focus towards building inner strength and immunity, which Dabur Chyawanprash provides.
The centrepiece of this campaign is the creation of a miniature festive house entirely crafted from real medicines, conveying a powerful message that there's an alternative to decorating homes with pills and prescription containers. From lanterns and window lights to rangoli and torans, every element has been designed using pills and medical containers, serving as a thought-provoking reminder to prioritise well-being over excessive medication.
Through the campaign, the brand wants to communicate that Dabur Chyawanprash's 3x immunity action provides the strength to effectively battle over 100 illnesses, reinforcing the brand's communication: 'Roz Dabur Chyawanprash Khao, Ghar Ko Dawai Ki Dukaan Mat Banao.'
Rakesh Tahiliani, AGM, Marketing at Dabur, shared his thoughts, "With our 'Anti-Medicine Campaign' festive extension in collaboration with Schbang, we are taking a stand against the excessive use of medicines for minor ailments. Dabur Chyawanprash offers a natural and effective way to enhance inner strength and immunity, providing the strength to battle over 100 illnesses. Through this campaign, we hope to instill the importance of choosing holistic health and well-being by proactively opting for natural supplements like Dabur Chyawanprash over unnecessary medications. Sharing these images from the campaign will not only create awareness but also prompt individuals to think critically and seek more sustainable health solutions."
Rohan Hukeri, Executive Vice President, Mumbai, Delhi - Brand Solutions at Schbang, shared his valuable insights regarding this innovative campaign, underlining the agency's dedication to crafting creative and impactful campaigns. He expressed, "Our collaboration with Dabur Chyawanprash for this campaign is a testament to our unwavering commitment to creating campaigns that not only capture attention but also deliver a meaningful impact. This festive extension represents a unique approach to addressing a prevalent health issue, and we're genuinely excited to be part of spreading this crucial message."
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