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This article was contributed by Sneiden D'souza
“Is anyone out there?” - A question that haunts not just lost astronauts but also every ambitious blogger navigating today’s cluttered digital landscape.
We're engulfed in an avalanche of articles, videos, podcasts, and social media posts, all clamouring for the crown of being the most impactful, engaging, and deserving slice of digital consumption.
And so we wonder, in an age where we devour bite-sized posts with a quick flick of the thumb, do blogs still hold their ground?
From a war for attention to a journey towards growth
It's a mad, mad world out there. The buzzing of notifications, the constant tap-tap-scroll on your screens and in your face all at once. But despite the towering odds, blogs not only hold their ground but remain capable of giving brands a significant digital boost.
Need convincing evidence? Allow us to take you back to January 2022. At a time when UltraTech blogs recorded 2,860 sessions. Respectable? Yes, but hardly fitting for the #1 Cement Brand in India.
This prompted us to rethink our strategy and then started the endless Zoom meetings (oh the joy!), and the constant picking of our brains and AHA! A lightbulb moment that did the trick. By May 2023, the ORGANIC blog traffic sessions bloomed to a staggering 16,911. Now that is an impressive 500% growth!
How Did We Fuel This Growth?
We're not keeping anything under wraps. Here's the real secret recipe behind that impressive 500%
Our success sprang from a carefully honed, SEO-driven content strategy, which included:
- Finding high search volume, relevant keywords for targeted content
- Gaining insights into audience preferences and potential pain points
- Ensuring every piece of content is relevant and noteworthy
- Addressing pertinent topics and challenges faced by the audience
- Making a connection with our audience on a relatable, human level
- Encouraging conversation and reader engagement
- Maintaining a consistent publishing schedule
- Refining our strategy by analysing performance and successful content patterns
But the true secret of our growth journey? It wasn't simply these strategies in isolation. Rather, it was a relentless collaboration between our SEO and Content teams to work towards a shared vision.
This holistic approach, where SEO insights fueled content creativity, and vice versa, formed the foundation of our transformative growth. So, let's not underestimate the power of collaboration and ignore the fact that maybe teamwork does make the dream work?
The Bottom Line
With the right strategy and execution, blogs can still be the powerhouses that transform your brand's digital presence. If you navigate this open sea of opportunities strategically, your digital success can truly soar!
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