Schbang, India’s Largest Independent Agency, Cements Its Status as a Global Challenger with European Expansion and Acquisition of Amsterdam’s Hottest Design Agency, Addikt

● AddiktSchbang will combine Schbang’s 1300+ Experts with Addikt’s 17+ Years of

European Legacy.

● AddiktSchbang will join Schbang London in Europe and complete its unique mix

of Dutch Design, British Storytelling, and Indian Tech for global clients.

● As India's largest independent agency, this acquisition cements Schbang's

status as a global challenger.

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In a landmark move, Schbang, India’s largest independent agency, has strengthened its

global influence by acquiring Addikt. Addikt has delivered iconic design work for

international brands such as Pride Amsterdam, Prada X Armani at Fabrique des

Lumières, Rabobank, Autotaalglas, Booking.com, and StarSports IPL. The new entity,

AddiktSchbang, combines India’s cutting-edge technology, British storytelling finesse,

and Dutch design excellence to serve over 300 of the world’s largest brands.

As AddiktSchbang, Schbang decisively enters the European market, capitalising on the

region’s 11.1% growth in digital advertising, which reached €96.9 billion in 2023. With

the European programmatic advertising market projected to grow to €143.03 billion by

2029 at a CAGR of 7.22%, AddiktSchbang is poised to harness this expansion and set

new global creative excellence standards.

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"Our acquisition of Addikt and the formation of AddiktSchbang represent a bold step in

our global strategy," said Harshil Karia, Founder and Managing Director of Schbang. "By

merging our technology, storytelling, and design strengths, we are uniquely positioned

to deliver innovative solutions to some of the world’s largest brands. As we enter the

European market, we’re not just expanding our footprint – we’re setting the stage to

redefine creative excellence on a global scale."

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AddiktSchbang, powered by a highly talented team of 1300+ experts, is set to deliver

fully integrated marketing solutions. By uniting this talent with strategic partnerships

from global MarTech leaders like Meta, Google, HubSpot, Salesforce, Adobe, and Zoho,

the agency eliminates the need for multiple agencies, ensuring seamless and efficient

service delivery across all client needs under one roof.

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Strong affiliations with industry organizations such as BNO (Association of Dutch

Designers), OneClub, ADC, ADCN, AdForum, and the Dutch Embassy of Creativity

further reinforce AddiktSchbang's role as a pivotal force in the global creative

landscape.

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Barry Schwarz, Co-Founder of Addikt, said: "India has proven itself as a world-class

leader in digital and IT technology, and now, with this connection to Amsterdam, we are

making a logical and ambitious step towards establishing ourselves as a global creative

powerhouse. This partnership strengthens our presence in Europe and aligns with

Schbang’s and India’s broader ambitions to shape a global network. We focus on

creating strong cultural and inclusive connections between brands and their audiences

while pushing the worldwide boundaries of creativity and technology."

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AddiktSchbang is significantly impacting the global creative industry with its expertise

in identity creation, creative technology, and immersive experiences. For Pride 2024

Amsterdam, the agency designed a powerful "Togetherness" narrative that resonated

with over 500,000 participants. In creative technology, working with Schbang’s India

Technology Hub, the team set a benchmark with Tata Communications by creating

1,000+ tailored web pages, reducing bounce rates by 45% and increasing lead

submissions by 169%. The agency also delivered an immersive 360-degree experience

for 650 resellers at Prada X Armani by Fabrique des Lumières, solidifying the brands'

market presence. These projects highlight AddiktSchbang's seamless design,

technology, and storytelling integration, setting new industry standards.

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The formation of AddiktSchbang marks a pivotal first step in Schbang’s ambitious

global expansion strategy, with Europe serving as the launch pad for further growth

into Africa and the Middle East. This strategic move is designed to solidify the agency’s

position as a global challenger from India in advertising, providing a comprehensive

and integrated approach that meets the evolving needs of the world’s largest brands.

"Our work at AddiktSchbang is about pushing creative boundaries and setting new

industry standards,” said Koen Van Ovoorde, Co-Founder of Addikt. “Whether crafting a

festival identity, pioneering hyper-personalisation, or creating immersive brand

experiences, we are committed to delivering work that not only meets but exceeds the

expectations of our global clients."

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