Pralhad: The Rags-to-Riches Story that Will Leave You in Awe

Schbang’s first ever short film, Pralhad, tells the tale of the Late Shri Pralhad P Chhabria, founder of Finolex Pipes who left home with 10 rupees in his pockets and built a 10,000 rupees crore empire, inspiring audiences and wondering - how on earth did he do it?

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Indeed, a story to inspire generations to come. The PR plan for the film aimed to showcase the main character's indomitable spirit and natural entrepreneurial skills to build a higher affinity towards the movie.

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The campaign was meticulously planned and executed across multiple touchpoints, including publications, social media, and influencer marketing in English and regional languages.

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A total of 145 digital publications, 5 print publications, and 3 magazine publications spoke about the film. Of these, 110 publications were in English, 24 in Hindi, 5 in Marathi, 4 in Kannada, 4 in Malayalam, 3 in Telugu, 3 in Tamil, and 3 in Gujarati. The campaign was a massive success, reaching a staggering 30 million+ unique readers across all publications.

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#CelebratingPralhad also made its way to the top 5 trends on Twitter for an impressive 1 hour and 15 minutes on September 1st, 2022.

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We activated influencers to spark conversation and generate awareness about the short film. We chose influencers that are also entrepreneurs who could speak from experience about what it takes to build an empire from scratch. The audience of these influencers could relate to Pralhad's story. We also onboarded Sindhi influencers to celebrate the community and its undying entrepreneurial spirit. The result of the influencer activation was nothing short of amazing, with a reach of 2.5 million+.

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Pralhad reinstates the importance of having strong principles and values and highlights the importance of hard work, perseverance, and determination in achieving one's goals. The movie's PR campaign successfully built a higher affinity towards the film and created a buzz in the press. The campaign's results were outstanding, and the influencer activation helped bring well-deserved attention to the inspiring story of the legendary Late Shri Pralhad P Chhabria.

If you still haven’t watched the movie, you can watch it here and take away the valuable lessons from Late Shri Pralhad P Chhabria’s story.